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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Search: subject:"Getränk"
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Alcoholic beverage
4
Alkoholisches Getränk
4
USA
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United States
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Advertising
2
Advertising effects
2
Fernsehprogramm
2
Jugendliche
2
Target group
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Television programme
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Werbewirkung
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Werbung
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Youth
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Zielgruppe
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Advertising planning
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Bibliometrics
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Bibliometrie
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Comparison
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Consumer preferences
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Konsumentenpräferenzen
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Print advertising
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Printwerbung
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Product Placement
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Product placement
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Psychology of advertising
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Responsibility
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Ukraine
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Verantwortung
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Vergleich
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Werbeplanung
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Werbepsychologie
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English
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Russell, Cristel Antonia
2
Grube, Joel W.
1
Noguti, Valeria
1
Ringold, Debra Jones
1
Russell, Dale W.
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Venger, Olesya
1
Wolburg, Joyce M.
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Journal of advertising : official publication of the American Academy of Advertising
NBER working paper series
24
Working paper / National Bureau of Economic Research, Inc.
24
Applied economics
23
Ifo-Schnelldienst
21
NBER Working Paper
21
Food policy : economics planning and politics of food and agriculture
19
Health economics
11
Consumer goods Europe
10
Agrarexportfoerderung.de
9
American journal of agricultural economics
9
Agricultural and resource economics review : ARER
7
Agricultural economics : the journal of the International Association of Agricultural Economists
7
World Bank E-Library Archive
7
Contemporary economic policy : a journal of Western Economic Association International
6
Journal of business research : JBR
6
Ontleding van genoteerde maatskappye / Boubedryf en konstruksie, suiker, chemikalee drank en hotelle
6
Ontleding van genoteerde maatskappye / Boubedryf, suiker, chemikalee, drank en hotelle
6
Young consumers : insight and ideas for responsible marketers
6
Discussion paper series / IZA
5
Ifo Schnelldienst
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of public economics
5
Policy research working paper : WPS
5
Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
5
Wirtschaft und Statistik : WISTA
5
Working paper series / Emory University, Department of Economics
5
Working papers : working paper
5
Cogent business & management
4
Discussion paper / Centre for Economic Policy Research
4
Discussion papers / CEPR
4
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
4
GlobalFood discussion papers
4
Health taxes : policy and practice
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Southern economic journal
4
Studies / Evolution of concentration and competition series
4
Trade promotion series
4
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
4
Advances in applied microeconomics : a research annual
3
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ECONIS (ZBW)
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
2
"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.
;
Venger, Olesya
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
Saved in:
3
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
4
Responsibility and brand advertising in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
Saved in:
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