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Elevating B2B branding in a global context : integrating existing literature and proposing a forward-thinking conceptual framework
Marvi, Reza
;
Zha, Dongmei
;
Foroudi, Pantea
- In:
Industrial marketing management : the international …
120
(
2024
),
pp. 247-272
Persistent link: https://www.econbiz.de/10015116913
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