Search Results - subject:"Global Brand"

Peace brand activism : global brand responses to the war in Ukraine

Tsougkou, Eleni; Sykora, Martin; Elayan, Suzanne; Ifie, … - In: Journal of public policy & marketing 44 (2025) 1, pp. 100-121

Persistent link: https://www.econbiz.de/10015147839

Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country

Vaziri, Maryam; Llonch-Andreu, Joan; Lopez-Belbeze, Pilar - In: Journal of Islamic marketing 14 (2023) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10013536366

How perceived local iconness of culturally mixed products enhances purchase intention : the mediating role of consumer perceived value

Zeng, Wanping; Kim, Eunmi - In: Asia Pacific journal of marketing and logistics 37 (2025) 1, pp. 42-58

Persistent link: https://www.econbiz.de/10015211037

Effects of ethnocentrism on international hospitality brands : a cross-country study of Starbucks

Cassia, Fabio; Magno, Francesca - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 7, pp. 1135-1148

Persistent link: https://www.econbiz.de/10015192333

Marketing Cases from Emerging Multinational Enterprises (eMNEs) : National Brands Asserting Themselves on the Global Stage

Ahmed, Zafar U. (ed.); Genc, Omer F. (ed.) - 2024

a Global Brand -- Qatar Airways Building a Global Brand by Providing a Memorable Experience -- What Happened to Thai … Airways Revamping its Battered Global Brand -- Vietnam Airlines Revamping its Global Brand -- How AirAsia is Building its … Brand on the Global Stage -- Thai Airways Augmenting a Global Brand -- Vietnamese Car (Vinfast) Building a Global Brand …

Persistent link: https://www.econbiz.de/10015162934

Brand valuation : how convergent (or divergent) are global brand rankings and how correlated is brand value to enterprise value?

Leite, Lindberg - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 375-389

Persistent link: https://www.econbiz.de/10015137922

University Malaysia Pahang Al-Sultan Abdullah: building a global brand

Basheer Al-haimi; Daing Nasir Ibrahim - In: Marketing Cases from Emerging Multinational Enterprises …, (pp. 259-276). 2024

Persistent link: https://www.econbiz.de/10015175847

Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia

Jin, Byoungho; Shin, Daeun Chloe; Yang, Heesoon; Jeong, … - In: International journal of retail and distribution management 52 (2024) 3, pp. 277-294

Persistent link: https://www.econbiz.de/10014513259

Challenges behind creating a global apparel brand and ways to overcome it : a perspective of the RMG sector of Bangladesh

Shaha, Saju; Shahriyar, Hasin; Jabin, Samia; Rashed, … - In: International journal of export marketing : IJExportM 6 (2024) 3, pp. 337-357

Persistent link: https://www.econbiz.de/10015418772

The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer

Hong, EunPyo; Park, Jungkun; Pensri Jaroenwanit; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014240277