EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Global Marketing"
Narrow search

Narrow search

Year of publication
Subject
All
Internationales Marketing 5,926 International marketing 5,324 Marketingmanagement 853 Consumer behaviour 832 Konsumentenverhalten 825 Marketing management 823 Multinationales Unternehmen 793 Transnational corporation 733 Brand management 655 Markenführung 654 Welt 589 World 589 Globalisierung 552 Globalization 539 International market entry 495 Internationaler Markteintritt 495 Theorie 455 Theory 455 Deutschland 446 Export 444 Germany 398 USA 386 Marketing 381 Markenimage 379 United States 378 Brand image 376 Kulturelle Identität 360 Cultural identity 358 KMU 341 SME 341 Brand 318 Markenartikel 314 China 304 Unternehmenserfolg 242 Firm performance 241 Designation of origin 225 Herkunftsbezeichnung 225 Schwellenländer 220 Emerging economies 217 Interkulturelles Management 205
more ... less ...
Online availability
All
Undetermined 1,304 Free 404 CC license 49
Type of publication
All
Article 3,322 Book / Working Paper 2,690 Journal 66
Type of publication (narrower categories)
All
Article in journal 2,284 Aufsatz in Zeitschrift 2,284 Aufsatz im Buch 801 Book section 801 Graue Literatur 492 Non-commercial literature 492 Hochschulschrift 357 Collection of articles of several authors 326 Sammelwerk 326 Thesis 282 Lehrbuch 233 Textbook 204 Arbeitspapier 174 Working Paper 174 Bibliografie enthalten 157 Bibliography included 157 Aufsatzsammlung 149 Case study 133 Fallstudie 133 Konferenzschrift 109 Dissertation u.a. Prüfungsschriften 90 Reprint 76 Conference proceedings 70 research-article 63 Amtsdruckschrift 60 Government document 60 Glossar enthalten 44 Glossary included 44 No longer published / No longer aquired 30 Handbook 29 Handbuch 29 Fallstudiensammlung 22 Guidebook 22 Ratgeber 22 Statistik 21 Mehrbändiges Werk 18 Multi-volume publication 18 Bibliografie 17 Systematic review 17 Übersichtsarbeit 17
more ... less ...
Language
All
English 4,709 German 1,074 Undetermined 135 French 48 Italian 35 Spanish 33 Polish 24 Hungarian 13 Bulgarian 5 Russian 5 Swedish 5 Romanian 4 Danish 3 Dutch 3 Norwegian 3 Czech 2 Portuguese 2 Ukrainian 2 Arabic 1 Finnish 1 Croatian 1 Japanese 1 Slovak 1 Slovenian 1 Serbian 1 Turkish 1
more ... less ...
Author
All
Kotabe, Masaaki 40 Czinkota, Michael R. 39 Ronkainen, Ilkka A. 34 Douglas, Susan P. 29 Keegan, Warren J. 28 Samiee, Saeed 27 Meffert, Heribert 26 Sander, Matthias 25 Cavusgil, S. Tamer 24 Diamantopoulos, Adamantios 24 Ghauri, Pervez N. 23 Cateora, Philip R. 22 Berndt, Ralph 21 Fantapié Altobelli, Claudia 21 Griffith, David A. 21 Kaynak, Erdener 21 Zentes, Joachim 21 Craig, C. S. 20 Mooij, Marieke K. de 20 Meissner, Hans Günther 19 Sousa, Carlos M. P. 19 Zou, Shaoming 19 Jain, Subhash C. 18 Leonidou, Leonidas C. 18 Steenkamp, Jan-Benedict E. M. 18 Swoboda, Bernhard 18 Usunier, Jean-Claude 18 Hollensen, Svend 17 Manrai, Ajay K. 17 Backhaus, Klaus 16 Doole, Isobel 16 Katsikeas, Constantine S. 16 Schlegelmilch, Bodo B. 16 Terpstra, Vern 16 Voeth, Markus 16 Westjohn, Stanford A. 16 Helsen, Kristiaan 15 Johansson, Johny K. 15 Laroche, Michel 15 Magnusson, Peter 15
more ... less ...
Institution
All
American Marketing Association 12 GATE Germany, Konsortium Internationales Hochschulmarketing 11 UNCTAD / Secretariat 9 International Trade Centre 7 OECD 6 Fördergesellschaft Marketing an der Universität Augsburg 5 Institute of Marketing and Management <Delhi> 5 Springer Fachmedien Wiesbaden 5 UNCTAD 5 Edward Elgar Publishing 4 European Society for Opinion and Marketing Research 4 Information Resources Management Association 4 International Chamber of Commerce 4 Springer International Publishing 4 Books on Demand GmbH <Norderstedt> 3 Christian-Albrechts-Universität zu Kiel / Institut für Weltwirtschaft 3 IGI Global 3 Indian Institute of Foreign Trade <Delhi> 3 Institut für Betriebswirtschaftslehre des Außenhandels <Wien> 3 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 3 World Institute for Development Economics Research 3 Business & Economics Society International 2 Chambre de commerce et d'industrie de Paris 2 Chartered Institute of Marketing 2 DePaul University / College of Commerce 2 Deutscher Akademischer Austauschdienst 2 Donecʹkyj Nacionalʹnyj Universytet 2 European Communities. 2 Europäische Kommission 2 FAO 2 Georg-August-Universität Göttingen / Abteilung Industrielles Management 2 Harvard Graduate School of Business Administration 2 IMP Group 2 Indian Institute of Foreign Trade 2 Institute of Marketing 2 Institute of Southeast Asian Studies / ASEAN Economic Research Unit 2 International Symposium on Trade Efficiency <1994, Columbus, Ohio> 2 Internationale Vereinigung der Textilindustrie 2 National Council of Applied Economic Research 2 Routledge <Verlag> 2
more ... less ...
Published in...
All
International marketing review 162 Journal of international marketing 133 Journal of global marketing 118 Journal of business research : JBR 105 International business review : the official journal of the European International Business Academy 46 Journal of international business studies : JIBS ; an official journal of the Academy of International Business 45 SpringerLink / Bücher 43 Europäische Hochschulschriften / 5 42 Advances in international marketing 41 Industrial marketing management : the international journal for industrial and high-tech firms 41 International Marketing Review 33 Journal of international consumer marketing 33 Asia Pacific journal of marketing and logistics 27 Handbook of research in international marketing 27 Journal of euromarketing 25 Management international review : mir ; journal of international business 25 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 24 European journal of marketing : EJM 23 The journal of brand management : an international journal 21 The journal of business & industrial marketing 21 Entrepreneurship in international marketing 20 International marketing in the fast changing world 20 International journal of advertising : the quarterly review of marketing communications 19 Journal of the Academy of Marketing Science 19 Journal of strategic marketing 18 The SAGE handbook of international marketing 18 Gabler Edition Wissenschaft 17 Marketing intelligence & planning 17 Journal of international trade & commerce 16 The journal of product & brand management 16 Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg 15 International marketing ; Vol. 2 15 Marketing Cases from Emerging Multinational Enterprises (eMNEs) : National Brands Asserting Themselves on the Global Stage 15 Springer eBook Collection 15 Arbeitspapier / Institut für Marketing, Universität Mannheim 14 Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 14 European journal of international management : EJIM 14 Handbook of research on international advertising 14 Journal of marketing 14 Journal of marketing communications 14
more ... less ...
Source
All
ECONIS (ZBW) 5,495 USB Cologne (EcoSocSci) 440 Other ZBW resources 113 RePEc 25 EconStor 3 BASE 2
Showing 1 - 10 of 6,078
Cover Image
Understanding destination marketing processes through film tourism : local and global networks
Nakayama, Chihiro - In: Journal of travel and tourism marketing 41 (2024) 9, pp. 1177-1189
Persistent link: https://www.econbiz.de/10015183102
Saved in:
Cover Image
Carbon Pricing at Export Markets : Trade-Related Implications in Trinidad and Tobago
Stepanov, Ilya - 2025
This paper examines the potential impact of border carbon adjustments on Trinidad and Tobago's exports. Despite its marginal contribution to global greenhouse gas emissions, the country's high carbon intensity exposes the economy to global low-carbon transition risks. The paper aims to raise...
Persistent link: https://www.econbiz.de/10015328082
Saved in:
Cover Image
Peace brand activism : global brand responses to the war in Ukraine
Tsougkou, Eleni; Sykora, Martin; Elayan, Suzanne; Ifie, … - In: Journal of public policy & marketing 44 (2025) 1, pp. 100-121
Persistent link: https://www.econbiz.de/10015147839
Saved in:
Cover Image
National culture as a factor in visitors' evaluations of hotel services
Wąsowicz-Zaborek, Elżbieta - 2025
Persistent link: https://www.econbiz.de/10015357800
Saved in:
Cover Image
Export promotion programs and firm performance : linking knowledge, commitment, and market strategy to enhance competitiveness
Heriqbaldi, Unggul; Padilla, Miguel Angel Esquivias; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-12
This study examines the association between export promotion programs (EPPs) and export knowledge, commitment, and management perception, examining their relationship with export strategy, competitiveness, and performance, especially for firms in international markets. Using data collected from...
Persistent link: https://www.econbiz.de/10015358653
Saved in:
Cover Image
Should global brands engage in brand activism?
Shukla, Paurav; Rosendo-Rios, Veronica; Khalifa, Dina - 2025
Persistent link: https://www.econbiz.de/10015340297
Saved in:
Cover Image
Internal markets and M&A efficiency gains : evidence from bank branch-level data
Argentieri Mariani, Lucas; Ricca, Bernado - 2025
Persistent link: https://www.econbiz.de/10015425347
Saved in:
Cover Image
Internal marketing and organizational performance : a systematic review and future research agenda
Brown, David M.; Pattinson, Steven; Sutherland, Caroline; … - In: Journal of business research : JBR 194 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015425634
Saved in:
Cover Image
Leveraging cross-border e-commerce platforms for export strategies : a model for exporters in B2B markets
Cassia, Fabio; Magno, Francesca - In: Review of international business and strategy 35 (2025) 4, pp. 527-550
Persistent link: https://www.econbiz.de/10015422959
Saved in:
Cover Image
Global events demand global data : COVID-19 crisis responses and the future of selling and sales management around the globe
Rouziou, Maria; Bolander, Willy; Peesker, Karen; … - In: Journal of international marketing 33 (2025) 2, pp. 61-82
Persistent link: https://www.econbiz.de/10015433344
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...