Cho, Hira; Fiorito, Susan - In: Symphonya. Emerging Issues in Management (2010) 1 Marketing Channels and Global Markets
Retailers are adopting self-service technologies (SSTs) to improve the quality of service. Self-service technologies indicate any technological application, but the most typical SST is interactive kiosks which refer to computer workstations for public access. Kiosks have widely been used for...