It is a central aim of Product Innovation Management to find the factors that influence consumers' decision to adopt innovations. In this quantitative, empirical thesis, I illuminate a new, irrational side of consumers' intention to adopt product innovations by drawing on Novelty Categorization...

People exhibit excessive confidence in visually-based estimates, which in turn biases decision making. Three experiments support this assertion. Experiment 1 shows a strong impact of presentation format on estimation of proportions. Experiment 2 shows that people rely on these erroneous...