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The closing-the-gap effect : joint evaluation leads donors to help charities farther from their goal
Habib, Rishad
;
Hardisty, David J.
;
White, Katherine
; …
- In:
Journal of marketing research
62
(
2025
)
1
,
pp. 77-96
Persistent link: https://www.econbiz.de/10015168679
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