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~person:"Alby, Tom"
~person:"Jerath, Kinshuk"
~subject:"Competitive strategy"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
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