In order to increase sales more and more businesses are trying to move their business into the online space. Over the years, the number of Internet users has been growing dramatically. Advertising on the Internet requires less cost and charges higher interest rates. Advertising on the Internet...

In order to increase sales more and more businesses are trying to move their business into the online space. Over the years, the number of Internet users has been growing dramatically. Advertising on the Internet requires less cost and charges higher interest rates. Advertising on the Internet...

The internet user after entering the keywords obtains two kinds of search results – natural and sponsored ones. The following paper deals with the issue of using keywords which correspond to trademarks registered by a third party for advertising purposes through internet search portals such as...

The internet user after entering the keywords obtains two kinds of search results – natural and sponsored ones. The following paper deals with the issue of using keywords which correspond to trademarks registered by a third party for advertising purposes through internet search portals such as...