Social media is a constant presence in everyday life and activity, no matter if we are talking about persons or companies. All the companies that survived the economic crisis understand that the on-line presence is vital for publicity, in order to increase sales, in order to gain new clients....

The article describes a software package created to measure the return on marketing investment for organizations involved in e-commerce. It is based on web application technology and includes a database system which makes it suitable for use by consultancy companies involved in offering evidence...