Search Results - subject:"Google Analytics."

ОЦЕНКА ЭФФЕКТИВНОСТИ ИНТЕРНЕТ-РЕКЛАМЫ С ПОМОЩЬЮ СИСТЕМ ВЕБ-АНАЛИТИКИ

ПЕТРОВНА, САВЕЛЬЕВА ИРИНА; … - In: Вестник Южно-Уральского … 8 (2014) 3, pp. 99-105

-магазине. Описаны возможности системы веб-аналитики Google analytics. Google analytics позволяет отслеживать следующие базовые …

Persistent link: https://www.econbiz.de/10011247204

Web-analytics for Increase of Efficiency of the Web-site of a Department of a Higher Educational Establishment

Tsesliv Olga V. - In: Business Inform (2013) 10, pp. 161-167

obtained with the help of Google Analytics in order to increase its competitiveness. The article analyses possibilities of … Google Analytics, which allow: obtaining empirical data on web-site visitors; formation of quantitative reports: total number …

Persistent link: https://www.econbiz.de/10010713929

Search Engine Optimization in the current socio-economic challenges

Bucea-Manea-Tonis, Rocsana - In: Review of Applied Socio-Economic Research 3 (2012) 1, pp. 35-42

Social media is a constant presence in everyday life and activity, no matter if we are talking about persons or companies. All the companies that survived the economic crisis understand that the on-line presence is vital for publicity, in order to increase sales, in order to gain new clients....

Persistent link: https://www.econbiz.de/10010884815

A Case Study on Improving E-Learning Services Using Google Analytics in Turkey

Özen, Zeki; Kartal, Elif; Emre, İlkim Ecem - In: International Journal of E-Adoption (IJEA) 9 (2017) 1, pp. 26-37

stored in e-learning environment. When it comes to analyzing LMS side, Google Analytics is one of the best tools to examine … 2016 using Google Analytics data of Enocta Academic Education Platform which offers course content and LMS services for …

Persistent link: https://www.econbiz.de/10012044262

Introduction to Google Analytics : A Guide for Absolute Beginners

Kelsey, Todd - 2017

Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is … Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the … Part II: AdWords -- Chapter 7: Fun with eCommerce Analytics Part III: Gumroad -- Chapter 8: Exploring Google Analytics …

Persistent link: https://www.econbiz.de/10012398365

Introduction to Google Analytics : A Guide for Absolute Beginners

Kelsey, Todd - 2017

-- Digital/Online Marketing -- Business Intelligence -- Organizational ROI -- Free and Corporate Tools -- Google Analytics … -- Conclusion -- Chapter 2: Blogalytics -- Create a Google Account/Gmail Address -- Start a Blog -- Start a Google Analytics Account … -- Connect Google Analytics to Blogger -- Looking at Google Analytics -- Learning More -- Conclusion -- Chapter 3: Getting …

Persistent link: https://www.econbiz.de/10014275929

MEASURING EFFECTIVENESS OF INTERNET ADVERTISEMENT

POPOVA, ISKRA; TANGLERTPANYA, TANAWAT - In: Perspectives of Innovation in Economics and Business (PIEB) 7 (2011) 1, pp. 51-54

The article describes a software package created to measure the return on marketing investment for organizations involved in e-commerce. It is based on web application technology and includes a database system which makes it suitable for use by consultancy companies involved in offering evidence...

Persistent link: https://www.econbiz.de/10009646209

Google Analytics : das umfassende Handbuch

Vollmert, Markus; Lück, Heike - 2016 - 2., aktualisierte und erweiterte Auflage

Mit Google Analytics steht Ihnen eines der leistungsfähigsten Webanalyse-Tools kostenlos zur Verfügung. Lernen Sie mit …-AdWords-Integration, Google Tag Manager und Google Analytics Premium. (Verlagstext) …

Persistent link: https://www.econbiz.de/10011490655

Methodologies for monitoring website performance : Assessing the effectiveness of AdWords campaigns on a tourist SME website

Moral, Paz; Gonzalez, Pilar; Plaza, Beatriz - In: Online Information Review 38 (2014) 4, pp. 575-588

effectiveness of online marketing using the data provided by Google Analytics. Design/methodology/approach – The authors use a class …

Persistent link: https://www.econbiz.de/10014967234

THE IMPORTANCE OF DIGITAL MARKETING. AN EXPLORATORY STUDY TO FIND THE PERCEPTION AND EFFECTIVENESS OF DIGITAL MARKETING AMONGST THE MARKETING PROFESSIONALS IN PAKISTAN

Khan, Fawad; Siddiqui, Kamran - In: Romanian Economic Business Review 7 (2013) 2, pp. 221-228

The purpose of this exploratory research is to present the perceptions towards Digital Marketing in Pakistan. This issue has rarely been addressed by the academicians and researchers in Pakistan and elsewhere. This study used digital marketing parameters to measure the awareness and...

Persistent link: https://www.econbiz.de/10010723359