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Year of publication
Subject
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Google Analytics 21 Internet marketing 8 Online-Marketing 8 Search engine 7 Suchmaschine 7 Electronic Commerce 6 Internet 6 Website 6 E-commerce 5 Web analytics 5 Webanalyse 5 Google 4 Social Web 4 Social web 4 Web Analytics 4 Software 3 Advertising effects 2 Auswertung 2 Benutzeroberfläche 2 Benutzerverhalten 2 Cluster Validation 2 Code Search 2 Data Mining 2 Data mining 2 GVSM 2 GitHub Search API 2 Google analytics 2 Information Retrieval 2 KPI 2 LSA 2 Marketing 2 SEO 2 Smart Data 2 Software Repositories 2 Statistik 2 Text Mining 2 Tourism 2 Tourismus 2 Validation Pipeline 2 Web Metrics 2
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Online availability
All
Undetermined 9 Free 8
Type of publication
All
Article 14 Book / Working Paper 12
Type of publication (narrower categories)
All
Article in journal 4 Aufsatz in Zeitschrift 4 Handbook 2 Handbuch 2 Working Paper 2 research-article 2 Arbeitspapier 1 Aufsatz im Buch 1 Book section 1 Conference paper 1 Glossar enthalten 1 Glossary included 1 Graue Literatur 1 Guidebook 1 Konferenzbeitrag 1 Non-commercial literature 1 Ratgeber 1 case-report 1
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Language
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English 17 German 5 Undetermined 4
Author
All
Aden, Timo 2 Borke, Lukas 2 Kelsey, Todd 2 Awichanirost, Jiaranai 1 Breda, Zélia 1 Bucea-Manea-Tonis, Rocsana 1 Dinis, Maria Gorete Ferreira 1 Edmondson, Mark 1 Emre, İlkim Ecem 1 Eusébio, Maria Celeste 1 Filippou, Georgios 1 Georgiadis, Athanasios G. 1 Gonzalez, Pilar 1 Hasan, Layla 1 Härdle, Wolfgang 1 Härdle, Wolfgang Karl 1 Indrák, Michal 1 Jha, Ashish Kumar 1 Kantanantha, Nantachai 1 Kartal, Elif 1 Khan, Fawad 1 Lamprecht, Stephan 1 Ledford, Jerri L. 1 Lück, Heike 1 Madaleno, Ana 1 McGuirk, Mike 1 Miklosik, Andrej 1 Moral, Paz 1 Morris, Anne 1 POPOVA, ISKRA 1 Plaza, Beatriz 1 Pokorná, Lenka 1 Probets, Steve 1 Reiter, Miroslav 1 Siddiqui, Kamran 1 TANGLERTPANYA, TANAWAT 1 Teixeira, Joe 1 Tsesliv Olga V. 1 Tyler, Mary E. 1 Vollmert, Markus 1
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Published in...
All
Online Information Review 2 Business Inform 1 Enlightening tourism : ET ; a pathmaking journal 1 Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference 1 Global Knowledge, Memory and Communication 1 International Journal of E-Adoption (IJEA) 1 Journal of marketing analytics : JMA 1 Journal of revenue and pricing management 1 Perspectives of Innovation in Economics and Business (PIEB) 1 Quick Guide 1 Review of Applied Socio-Economic Research 1 Rheinwerk Computing 1 Romanian Economic Business Review 1 SFB 649 Discussion Paper 1 SFB 649 discussion paper 1 Springer eBook Collection / Business and Management 1 SpringerLink / Bücher 1 Webselling 1 Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 1
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Source
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ECONIS (ZBW) 14 RePEc 5 Other ZBW resources 4 USB Cologne (EcoSocSci) 2 EconStor 1
Showing 21 - 26 of 26
Cover Image
E‐commerce websites for developing countries – a usability evaluation framework
Hasan, Layla; Morris, Anne; Probets, Steve - In: Online Information Review 37 (2013) 2, pp. 231-251
proposes a new approach for evaluating the usability of e‐commerce sites. A novel aspect is the use of web analytics (Google … Analytics software) as a component in the usability evaluation in conjunction with heuristics and user testing.  …
Persistent link: https://www.econbiz.de/10014967087
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Google Analytics : implementieren, interpretieren, profitieren
Aden, Timo - 2012 - 3., aktualisierte und erw. Aufl.
Google Analytics ist ein umfassendes Unternehmens-Tool zur detaillierten Analyse von Zugriffen auf die eigene Website …
Persistent link: https://www.econbiz.de/10010363768
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Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer
Teixeira, Joe - 2010
Persistent link: https://www.econbiz.de/10008686763
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Webtracking mit Google Analytics : [mehr Erfolg für Ihren Online-Auftritt!]
Lamprecht, Stephan - 2010
Persistent link: https://www.econbiz.de/10003953985
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Google Analytics : implementieren, interpretieren, profitieren
Aden, Timo - 2009
"Google Analytics" ist ein nützliches Analyse-Werkzeug für Werbungtreibende im Internet, somit wohl für alle … "Google Analytics" in Deutschland zuständig. Er hat also profundes Insiderwissen und kann wertvolle Hinweise geben, weil er …
Persistent link: https://www.econbiz.de/10003809786
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Google analytics
Tyler, Mary E.; Ledford, Jerri L. - 2006
Persistent link: https://www.econbiz.de/10004872607
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