Over the past few years an intense debate has emerged with regard to the value of business planning for an entrepreneur, when launching anew business. The debate concerns the crucial question that all entrepreneurs and company founders face when embarking on the process of launching a new...

Prior research defines brand orientation as an approach in which the processes of the organization revolve around the creation, development and protection of brand identity in an ongoing interaction with target customers with the aim of achieving lasting competitive advantages in the form of...

The most widely used Cost of Capital model is the Capital Asset Pricing Model. The Beta, Which is akey input into the model has proven to be unreliable and provides no correlation with systematicrisk. As risk increases, so should the cost of capital of the firm. The Beta is a historic measure of...

The purpose of the research study was to build a deeper understanding ofnegative brand experiences for consumers at the Bottom of the pyramidsegment. The research took an approach of looking at a negative brandexperience from end to end, by focusing on elements such as brand contacts,triggers...

Corporate strategy forms the platform to consider fundamental strategicalternatives for an organisation. The recent financial crisis has been a soberingreality check for most companies. Diversification or specialisation are two of themore common configurations that corporate strategy theory...

This study set out to explore the feasibility of using international based literaturetheory to formulate emerging market strategies for South African companieslooking to expand into Africas emerging markets. The level of confidence withwhich South African companies can base their African...

Two of the most serious challenges facing South Africa today are theavailability of skills and unemployment. Inward FDI has been promoted by theIMF and the World Bank as a solution for sustained growth in developingcountries. This growth impact can be achieved through a combination of...

Most research in terms of reward focuses on the financial aspects. Little has been done to understand the value of non-financial rewards. The objective of this study is to determine if South African organisations are utilising nonfinancial rewards as a competitive advantage in attracting and...

Marketers increasingly face challenges in trying to understand the decision-makingprocesses and behaviours of those consumers located at the Bottom of the Pyramid (BOP).It has been proven that 73% of fast-moving consumer goods (FMCG) purchases are madeat the point-of sale, and product packaging...

A review of the literature reveals that the ability to execute strategy is more importantthan the quality of the strategy itself. Researchers indicate that despite the importanceof the strategy execution process, far more research has been carried out into strategyformulation rather than into...