Search Results - subject:"Gratification theory"

Exploring the adoption patterns of matrimonial apps : an analysis of user gratifications

Sowmya G; Chakraborty, Debarun; Polisetty, Aruna; Jain, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-19

Persistent link: https://www.econbiz.de/10015084948

Digital photo hoarding in online retail context : an in-depth qualitative investigation of retail consumers

Agarwal, Reeti; Mehrotra, Ankit; Pant, Manoj Kumar; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015084949

A business model adoption based on tourism innovation: Applying a gratification theory to mobile applications

Palos-Sanchez, Pedro; Saura, José Ramón; … - In: European Research on Management and Business Economics … 27 (2021) 2, pp. 1-11

The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratification Theory … Applications. The Uses and Gratification Theory (U&G) model was adapted to investigate the factors which influence tourist …

Persistent link: https://www.econbiz.de/10014525616

A business model adoption based on tourism innovation : applying a gratification theory to mobile applications

Palos-Sanchez, Pedro; Saura, José Ramón; … - In: European research on management and business economics 27 (2021) 2, pp. 1-11

Persistent link: https://www.econbiz.de/10012596244

The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan

Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Miao, Miao; … - In: Cogent Business & Management 7 (2020) 1, pp. 1-23

world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification … theory in considering their entertainment value, social influence, process of compliance, internalization, identification …

Persistent link: https://www.econbiz.de/10012657082

The effect of social influence, trust, and entertainment value on social media use : evidence from Pakistan

Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Miao, Miao; … - In: Cogent business & management 7 (2020) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10012623976

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent Business & Management 6 (2019), pp. 1-22

uses and gratification theory (UGT), social influence theory and technology adoption models to explain why consumers are …

Persistent link: https://www.econbiz.de/10012657053

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22

uses and gratification theory (UGT), social influence theory and technology adoption models to explain why consumers are …

Persistent link: https://www.econbiz.de/10012622473