Search Results - subject:"Green Communication"

What is the link between internal communication, organizational culture and environmental strategy? : The context of company size and employee perception

Piwowar-Sulej, Katarzyna; Popowicz, Ewa; Sulich, Adam - In: Central European Management Journal 32 (2024) 2, pp. 301-319

Purpose The article explores the linkages between the type of environmental strategy (ES), the use of internal communication (IC), and the greening of organizational culture (OC). Moreover, the article empirically examines whether company size matters in the use of environmental IC practices in...

Persistent link: https://www.econbiz.de/10014553012

Analysing the influence of companies' green communication in college students' green purchase behaviour: An application of the extended theory of planned behaviour model

Sousa, Sara; Correia, Elisabete; Viseu, Clara; … - In: Administrative Sciences 12 (2022) 3, pp. 1-14

influence of the companies' green communication on students' green purchase behaviour. To achieve the proposed goal, from March … promote more sustainable behaviours among consumers but also for companies to be more aware of the importance of green … communication. …

Persistent link: https://www.econbiz.de/10014333029

Analysing the influence of companies' green communication in college students' green purchase behaviour : an application of the extended theory of planned behaviour model

Sousa, Sara; Correia, Elisabete; Viseu, Clara; … - In: Administrative Sciences : open access journal 12 (2022) 3, pp. 1-14

Persistent link: https://www.econbiz.de/10013286457

Impact of green supply chain management practices on corporate image: Mediating role of green communications

Aslam, Mian Muhammad Haris; Waseem, Maimoona; Khurram, … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (2019) 3, pp. 581-598

The study aims to determine the corporate brand image developed by the green supply chain management affected by the green purchasing, green communications, the customer cooperation, eco-design, internal environment management and investment recovery extent. This research adopts a positivist...

Persistent link: https://www.econbiz.de/10012114704

Impact of green supply chain management practices on corporate image : mediating role of green communications

Aslam, Mian Muhammad Haris; Waseem, Maimoona; Khurram, … - In: Pakistan journal of commerce and social sciences 13 (2019) 3, pp. 581-598

Persistent link: https://www.econbiz.de/10012107724

The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies

Danciu, Victor - In: Romanian Economic Journal 15 (2012) 45, pp. 3-24

, business, environment and sustainable development. The analysis focuses on the push-pull green communication strategies and on …

Persistent link: https://www.econbiz.de/10010934736

The different approach of green advertising: an empirical analysis of the Italian context

Testa, Francesco; Iraldo, Fabio; Tessitore, Sara; Frey, … - Istituto di Management, Scuola Superiore Sant'Anna - 2012

Advertising is an important means of communication and can guide consumer choices by relying on their priorities. The aim of this study is to analyse the dissemination and characteristics of green advertisings in Italian newspapers between 2007 and the first half of 2008. The article aims to...

Persistent link: https://www.econbiz.de/10010550330