Search Results - subject:"Green Purchase Intention"

Greening the future : how social networks and media shapes youth's eco-friendly purchases

Le Thanh Le - In: Journal of open innovation : technology, market, and … 10 (2024) 4, pp. 1-16

Consumers' environmental information acquisition from social networks and media facilitates the sharing of recommendations on environmentally friendly products, sustainable initiatives, and environmental protection activities. This study investigates the crucial role of consumers' information...

Persistent link: https://www.econbiz.de/10015185087

The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam

Xuan Hung Nguyen; Thi Tinh Nguyen; Thi Hoai Anh Dang; … - In: Cogent business & management 11 (2024) 1, pp. 1-17

eWOM, perceived value, and trust positively affect green purchase intention, in which case eWOM and perceived value make … purchase intention in Vietnam, with the belief that it plays an intermediary role. The article uses the linear structural model …This study aims to analyze and evaluate the influence of electronic word of mouth (eWOM) and perceived value on green …

Persistent link: https://www.econbiz.de/10014540252

Quantitative insights into green purchase intentions: The interplay of health consciousness, altruism, and sustainability

Nguyen, Phi-Hung; Nguyen, Dat Ngoc; Nguyen, Lan Anh Thi - In: Cogent Business & Management 10 (2023) 3, pp. 1-15

attitude but has no effect on green purchase intention; (4) Green purchase intention has a positive effect on loyalty and green …

Persistent link: https://www.econbiz.de/10014527858

Quantitative insights into green purchase intentions : the interplay of health consciousness, altruism, and sustainability

Nguyen Phi-Hung; Dat Ngoc Nguyen; Lan-Anh Thi Nguyen - In: Cogent business & management 10 (2023) 3, pp. 1-15

attitude but has no effect on green purchase intention; (4) Green purchase intention has a positive effect on loyalty and green …

Persistent link: https://www.econbiz.de/10014506379

Understanding the role of individual concerns, attitude, and perceived value in green apparel purchase intention; the mediating effect of consumer involvement and moderating role of generation Z&Y

Pandey, Mithilesh; Yadav, Pinnika Syam - In: Cleaner and responsible consumption 9 (2023), pp. 1-8

attitude and intention. The moderating role of Gen Y & Z was investigated to understand their effect on green purchase … intention. Data were collected using a structured questionnaire from the respondents at different malls and supermarkets. A …

Persistent link: https://www.econbiz.de/10014517161