and marketing of green products. However, the establishment of green brand equity to expedite green purchase has been a … widely observed obstacle for most green brands. The study examined the antecedents of green brand equity for organic foods in … Zimbabwe. The paper proposed that green satisfaction stimulates development of green trust, green brand image and green brand …

effect on customers' intention, loyalty, and green brand evangelism; (3) Health consciousness has a positive effect on … brand evangelism; (5) However, green brand loyalty is not a factor that influences green brand evangelism, which is a … attitude but has no effect on green purchase intention; (4) Green purchase intention has a positive effect on loyalty and green …

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word …. Findings - The study reveals that green brand loyalty mediates the relationship between brand trust and WoM. Additionally …, green promotion significantly moderates the relationship between brand trust and green brand loyalty. The study concludes …

. Employing the stimulus-organism-response model, we tested the relationship between corporate social responsibility (CSR), green … brand image (GBI), green trust (GT), and behavioral intentions (word-of-mouth intention, willingness to pay, and purchase …