green consumption behavior. It extends the traditional Theory of Planned Behavior framework by incorporating information … intervention and social trust factors, constructing a comprehensive research model of green consumption behavior. Utilizing a … intention, location information, and social trust were significant predictors of green consumption behavior, with the intention …

Green consumption behavior remains ambiguous due to researchers’ difficulties in exploring its predictors. This study … predictors of green consumption behavior. In-depth focus groups, content analysis, and consumer surveys were conducted among …