Search Results - subject:"Green marketing mix"

Constituents affecting brand loyalty of sustainable beauty and personal care products

Seal, Deboshree Barman; Bag, Sudin - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 66-77

Persistent link: https://www.econbiz.de/10013490898

Measuring the impact of eco-friendly or green marketing on buying behaviour of Indian consumers

Sabharwal, Dhruv; Narula, Sumit - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 225-240

Persistent link: https://www.econbiz.de/10015057585

Green marketing mix and repurchase intention : the role of green knowledge

Mahmoud, Mahmoud Abdulai; Seidu, Alimatu Sadia; … - In: African journal of economic and management studies 15 (2024) 3, pp. 501-518

Persistent link: https://www.econbiz.de/10015064590

Analysing the impact of green marketing mix on consumer purchase intention

Kaur, Ravinder; Mishra, Suyash; Yadav, Shivani; Shaw, Tanya - In: International journal of Indian culture and business … 25 (2022) 3, pp. 403-425

Persistent link: https://www.econbiz.de/10013255922

The role of technological absorption capacity, enviropreneurial orientation, and green marketing in enhancing business' sustainability: evidence from fast-moving consumer goods in Tanzania

Ismail, Ismail J. - In: Technological Sustainability 2 (2022) 2, pp. 121-141

) in the relationship between green marketing mix (GMX), enviropreneurial orientation (ENVO) and the sustainability of … technique for business sustainability. By bringing environmental aspects into business management through a green marketing mix …

Persistent link: https://www.econbiz.de/10015028274

Green marketing practices and issues : a comparative study of selected firms in Indonesia and Philippines

Agustini, Maria Yosephine Dwi Hayu; Baloran, Anna; … - In: Journal of Asia Pacific business 22 (2021) 3, pp. 164-181

Persistent link: https://www.econbiz.de/10012649653

Are consumers always greener on the other side of the fence? : factors that influence green purchase intentions : the context of Croatian and Swedish consumers

Dropulić, Branka; Krupka, Zoran - In: Market : review for marketing theory and practice 32 (2020), pp. 99-113

Persistent link: https://www.econbiz.de/10012652704

How green marketing mix strategies affects the firm's performance : a Malaysian perspective

Goh, Wan-Har; Goh Yen Nee; Shaizatulaqma Kamalul Ariffin; … - In: International journal of sustainable strategic management 7 (2019) 1/2, pp. 113-130

Persistent link: https://www.econbiz.de/10012103307

Green marketing strategies : how do they influence consumer-based brand equity?

Sohail, M. Sadiq - In: Journal for global business advancement : JGBA 10 (2017) 3, pp. 229-243

Persistent link: https://www.econbiz.de/10011800591