zu werden sowie eine kritische Masse an Nutzern zu erreichen. Growth Hacking ist der Oberbegriff für verschiedene … economy. Growth Hacking is the generic term for various creative, technical and at the same time cost-effective methods to … growth hacking for startups in the growth phase on the basis of nine expert interviews. In addition, we derive concrete …

Growth Hacking ist eine von Startups entwickelte Methode zur Einführung und Vermarktung innovativer Angebote. Ziel ist …Growth Hacking is a marketing technique used to increase the growth of a company through certain tactics ("hacks"). It … Growth Hacking is cost minimization. It is mainly used by Startups, that have to work with limited resources, but gains …

Growth Hacking ist eine von Startups entwickelte Methode zur Einführung und Vermarktung innovativer Angebote. Ziel ist …Growth Hacking is a marketing technique used to increase the growth of a company through certain tactics ("hacks"). It … Growth Hacking is cost minimization. It is mainly used by Startups, that have to work with limited resources, but gains …

Despite the increasing awareness of content marketing tools in the academic community, the benefits of growth hacking … identify the experts’ opinions regarding the effective use of growth hacking techniques, to detect the specific skills that a …. Using a case study methodology, we examined the motivations of adopting growth hacking techniques by an Internet pure player …