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A new application of RFM clustering for
guild
segmentation
to mine the pattern of using banks' e-payment services
Khobzi, Hamid
;
Akhondzadeh-Noughabi, Elham
; …
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 178-190
Persistent link: https://www.econbiz.de/10010404375
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