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  • Search: subject:"HF5415.5 .B243 1997"
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Consumer satisfaction 1 Customer services 1 Evaluation 1 HF5415.5 .B243 1997 1 Hospitality 1 Questionnaires 1 Research 1 Service industries 1
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Baker, Jennifer 1 Marecki, Richard 1
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QS-1000 vs. comment cards: A Study of measurement effectiveness
Baker, Jennifer - 1997
This study is a comparison of typical customer comment cards in comparison tothe QS-1000 survey computer. Each of these instruments can be used to gather data fromcustomers regarding their opinions on service. As compettion throughout the serviceindustry increases, the need for businesses to...
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