Search Results - subject:"HUMAN RESOURCES MARKETING"

The role of employees' perceptions of corporate social responsibility in the relationship between organizational reputation and organizational attractiveness : evidence from Italy

Rosa, Angelo; Capolupo, Nicola; Marolla, Giuliano - In: Corporate social responsibility and environmental management 32 (2025) 2, pp. 1631-1645

Persistent link: https://www.econbiz.de/10015333383

Identification as a sword in the war for talent : understanding organizational identification through a prospective employee lens

Hollstein, Anna S.; Schade, Michael; Kanitz, Christopher; … - In: Psychology & marketing 42 (2025) 4, pp. 955-969

Persistent link: https://www.econbiz.de/10015373290

Attitudes toward cybervetting in germany : impact on organizational attractiveness depends on social media platform

Schäpers, Philipp; Mönke, Franz W.; Frieler, Chiara-Maria - In: International journal of selection and assessment : IJSA 33 (2025) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10015338474

Do corporate social responsibility practices have an impact on employer attractiveness : an approach to corporate volunteering programs

Seara, Margarida; Proença, Teresa; Ferreira, Marisa Roriz - In: European journal of management and business economics : … 34 (2025) 3, pp. 300-318

Purpose The purpose of this study is to understand the impact that Corporate Social Responsibility (CSR) practices have on the perceived attractiveness of companies in the eyes of their employees and potential candidates. Moreover, this study assesses the mediation role that Extrinsic (EA) and...

Persistent link: https://www.econbiz.de/10015414936

Optimizing employee attraction and retention in hospitality and tourism : a systematic review of employer branding research

Kilson, Gabriel Almeida - In: Administrative Sciences : open access journal 15 (2025) 5, pp. 1-29

The hospitality and tourism (H&T) sector, marked by intense employee-customer interactions, dynamic labor shifts, and high physical and emotional labor demands, faces chronic talent acquisition and retention. Therefore, tailored employer branding (EB) strategies that address the unique...

Persistent link: https://www.econbiz.de/10015406752

What is the impact of internal marketing strategies on organizational talent retention? : a case study at Jupiter Marina Hotel

Romana, Fernando Acabado; Gestoso, Carlos Guillen; … - In: Journal of intercultural management : the journal of … 17 (2025) 1, pp. 71-108

Objective: This study investigates the influence of internal marketing strategies on organizational talent retention at Jupiter Marina Hotel (JMH), a unit within the Jupiter Hotel Group. The aim is to explore how specific internal marketing practices, such as employee satisfaction, engagement,...

Persistent link: https://www.econbiz.de/10015432456

Mapping the landscape of employer value propositions in Asian hotels through online job postings analysis

Lo, Ada; Huang, Zuwen; Buhalis, Dimitrios; Thomas, Nicholas - In: Tourism management : research, policies, practice 110 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015434064

Employer branding dimensions : an adapted scale for Eastern Europe

Grigore, Georgiana; Chapleo, Chris; Homberg, Fabian; … - In: Journal of strategic marketing 32 (2024) 4, pp. 447-466

Persistent link: https://www.econbiz.de/10014553328

Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis

Muñoz, María M.; Kazakov, Sergey; Ruiz-Alba, Jose L. - In: Operational research : an international journal 24 (2024) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10015135112

What drives employers' favorability ratings on employer review platforms? : the role of symbolic, personal, and emotional content

Höllig, Christoph E.; Tumasjan, Andranik; Lievens, Filip - In: International journal of selection and assessment : IJSA 32 (2024) 4, pp. 579-593

Persistent link: https://www.econbiz.de/10015143966