Search Results - subject:"HUMAN RESOURCES MARKETING"

The role of employees' perceptions of corporate social responsibility in the relationship between organizational reputation and organizational attractiveness : evidence from Italy

Rosa, Angelo; Capolupo, Nicola; Marolla, Giuliano - In: Corporate social responsibility and environmental management 32 (2025) 2, pp. 1631-1645

Persistent link: https://www.econbiz.de/10015333383

Identification as a sword in the war for talent : understanding organizational identification through a prospective employee lens

Hollstein, Anna S.; Schade, Michael; Kanitz, Christopher; … - 2025

Persistent link: https://www.econbiz.de/10015373290

Attitudes toward cybervetting in germany : impact on organizational attractiveness depends on social media platform

Schäpers, Philipp; Mönke, Franz W.; Frieler, Chiara-Maria - In: International journal of selection and assessment : IJSA 33 (2025) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10015338474

Employer branding : how current employee attitudes attract top talent and new customers

Ha Thi Thao; Kim, Lisa Hyunjung; Kim, Young-Ju - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-23

Employer branding research has predominantly concentrated on cultivating a favorable image for prospective job applicants, with limited exploration of its effects on current employees. This study investigates how employer branding shapes the attitudes of existing employees-specifically job...

Persistent link: https://www.econbiz.de/10015192935

The effects of internal marketing climate on hotel effectiveness and competitive excellence

Way, Sean A.; Chan, Elisa K.; Sturman, Michael C. - In: The Cornell hospitality quarterly 65 (2024) 4, pp. 526-539

Persistent link: https://www.econbiz.de/10015156959

Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis

Muñoz, María M.; Kazakov, Sergey; Ruiz-Alba, Jose L. - In: Operational research : an international journal 24 (2024) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10015135112

What drives employers' favorability ratings on employer review platforms? : the role of symbolic, personal, and emotional content

Höllig, Christoph E.; Tumasjan, Andranik; Lievens, Filip - In: International journal of selection and assessment : IJSA 32 (2024) 4, pp. 579-593

Persistent link: https://www.econbiz.de/10015143966

Is your employer branding strategy effective? : the role of employee predisposition in achieving employer attractiveness

Hein, Antonia Z.; Elving, Wim J. L.; Koster, Sierdjan; … - In: Corporate communications : an international journal 29 (2024) 7, pp. 1-20

Persistent link: https://www.econbiz.de/10015272610

Employer branding and monopsony power in the labour market : a vignette experiment

Detilleux, Céline; Deschacht, Nick - In: Cambridge journal of economics 48 (2024) 6, pp. 1027-1050

Persistent link: https://www.econbiz.de/10015330282

Employer branding dimensions : an adapted scale for Eastern Europe

Grigore, Georgiana; Chapleo, Chris; Homberg, Fabian; … - In: Journal of strategic marketing 32 (2024) 4, pp. 447-466

Persistent link: https://www.econbiz.de/10014553328

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