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EFFECTIVE INVESTMENTS 1 Global markets 1 HYPER COMPETITION 1 Hyper-competition 1 INFORMATION TECHNOLOGIES 1 INNOVATIVE ACTIVITY 1 MODERNIZATION 1 Mentoring 1 Reciprocal mentoring 1 STRATEGY AND TACTICS 1 brand extension 1 competitive differentiation 1 differentiation strategy 1 hyper competition 1 ГИПЕРКОНКУРЕНЦИЯ 1 ИННОВАЦИОННАЯ АКТИВНОСТЬ 1 ИНФОРМАЦИОННЫЕ ТЕХНОЛОГИИ 1 МОДЕРНИЗАЦИЯ 1 СТРАТЕГИЯ И ТАКТИКА 1 ЭФФЕКТИВНЫЕ ИНВЕСТИЦИИ 1
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Harvey, Michael 1 Heames, Joyce Thompson 1 McIntyre, Nancy 1 Moeller, Miriam 1 Munteanu, Claudiu-Catalin 1 ИВАНОВНА, АЗАРОВА АНТОНИНА 1
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Romanian Economic Journal 1 Проблемы учета и финансов 1
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RePEc 2 BASE 1
Showing 1 - 3 of 3
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Competitive differentiation through brand extensions in the era of hyper competition
Munteanu, Claudiu-Catalin - In: Romanian Economic Journal 18 (2015) 55, pp. 57-70
In the era of hyper competition, competitive differentiation has become increasingly important. Brand extensions are … used by companies across various industries for competitive differentiation. But in the era of hyper competition, a … instrument for creating meaningful differentiation in the era of hyper competition. …
Persistent link: https://www.econbiz.de/10011241655
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ИННОВАЦИИ И РОСТ НЕФТЕДОБЫВАЮЩЕГО БИЗНЕСА
ИВАНОВНА, АЗАРОВА АНТОНИНА - In: Проблемы учета и финансов (2013) 3, pp. 42-51
Сегодняшняя бизнес-среда сталкивается с иной моделью изменений, это изменение по экспоненте, с беспрецедентно ускорившимся темпом модернизации. Это совершенно...
Persistent link: https://www.econbiz.de/10011230973
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Mentoring global female managers in the global marketplace: Traditional, reverse, and reciprocal mentoring
Harvey, Michael; McIntyre, Nancy; Heames, Joyce Thompson; … - 2009
A stream of research exists that focuses on traditional mentoring (senior female managers mentoring junior members in a domestic organization). The literature further indicates that females are increasing in number but may receive less mentoring than males and expatriates may receive less...
Persistent link: https://www.econbiz.de/10009448717
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