Fiandari, Yulist Rima; Shanty, Baroya Mila; Nanda, … - In: Journal of Islamic Marketing 15 (2024) 10, pp. 2633-2651
Purpose This study aims at discovering the antecedent of halal cosmetics’ purchase intention by conducting development … religiosity and halal cosmetics’ purchase intention. Design/methodology/approach The sample of this study was 196 Muslim women …’ purchase intention. Religiosity variable also did not directly influence halal cosmetics’ purchase intention. Attitude played …