Fernando, Yudi; Mergeresa, Fineke; Wahyuni-TD, Ika Sari; … - In: Journal of Islamic Marketing 15 (2024) 12, pp. 3748-3777
Purpose The purpose of this study is twofold. The first objective is to examine the impact of the halal beauty supply chain (HBSC) on sustainable operational excellence (SOE). The second objective is to investigate Post-SARS-CoV-2 mitigation strategies executed by halal beauty companies in...
