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~subject:"Einzelhandel"
~subject:"Institut für Handelsforschung <Köln>"
~type_genre:"Non-commercial literature"
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Einzelhandel
Institut für Handelsforschung <Köln>
Handelsforschung
26
Retail research
22
Deutschland
9
Theorie
9
Theory
9
Germany
8
Consumer behaviour
4
Handel
4
Handelsmanagement
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Retail management
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Business economics
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Dedeke, Adenekan
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Farris, Paul W.
1
Irvin, John W.
1
Klink, Benjamin
1
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Preißner, Markus
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Institut für Handelsforschung <Köln>
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ECONIS (ZBW)
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
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2
Crafting integrated multichannel retailing strategies
Zhang, Jie
;
Farris, Paul W.
;
Kushwaha, Tarun
;
Irvin, John W.
-
2009
Persistent link: https://www.econbiz.de/10003842134
Saved in:
3
Exploring inventory trends in six US retail segments
Dedeke, Adenekan
(
contributor
);
Watson, Noel H.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003788987
Saved in:
4
Die 'unverbindliche Preisempfehlung' des Herstellers aus Sicht des Einzelhandels : erörtert am Beispiel der Branche Glas, Porzellan, Besteck, Hausrat und Geschenkartikel (GPK)
Preißner, Markus
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003460707
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