Itani, Omar S.; Hollebeek, Linda D. - In: Journal of Services Marketing 35 (2021) 8, pp. 1073-1091
effect of consumers’ internal/external health locus-of-control on their hygiene consciousness, which, in turn, affects their …/methodology/approach To address these gaps, this paper develops a model that links consumers’ internal/external health locus-of-control to … least squares-based structural equation modeling. Findings The results indicate that consumers’ health locus-of-control …
