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~isPartOf:"Health marketing quarterly"
~person:"Kash, Bita A."
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The four Ps of patient experience : a new strategic framework informed by theory and practice
Kash, Bita A.
;
McKahan, Molly
;
Tomaszewski, Lesley
; …
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 313-325
Persistent link: https://www.econbiz.de/10011979399
Saved in:
2
Developing a strategic marketing plan for physical and occupational therapy services : a collaborative project between a critical access hospital and a graduate program in
health
c...
Kash, Bita A.
;
Deshmukh, A. A.
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10010196471
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