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Kennedy, Denise M.
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The journal of brand management : an international journal
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Managing the Mayo Clinic brand : a case study in staff-developed service performance standards
Kennedy, Denise M.
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 538-549
Persistent link: https://www.econbiz.de/10012060162
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