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  • Search: subject:"Healthy food brands"
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Year of publication
Subject
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Food influencers 2 Healthy food brands 2 Healthy lifestyle 2 Microcelebrities 2 Microinfluencers 2 Consumer behaviour 1 Eating habit 1 Ernährungsindustrie 1 Ernährungsverhalten 1 Food 1 Food industry 1 Functional food 1 Funktionelle Lebensmittel 1 Gesundheit 1 Gesundheitsvorsorge 1 Health 1 Konsumentenverhalten 1 Lebensmittel 1 Lebensstil 1 Lifestyle 1 Preventive care 1
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Online availability
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Free 2 CC license 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article 1 Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 2
Author
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Alarcón-del-Amo, María-del-Carmen 2 López, Manuela 2 Martínez, Borja 2 Palazón, Mariola 2
Published in...
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European Journal of Management and Business Economics (EJM&BE) 1 European journal of management and business economics : EJM&BE 1
Source
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ECONIS (ZBW) 1 EconStor 1
Showing 1 - 2 of 2
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Consumers' healthy lifestyle as a determinant of the influence of microcelebrities and microinfluencers
Palazón, Mariola; Alarcón-del-Amo, María-del-Carmen; … - In: European Journal of Management and Business Economics … 34 (2025) 2, pp. 133-148
healthy food brands and how that influence depends on consumers' healthy lifestyles. Design/methodology/approach An empirical … relevance, brand attitude and purchase intention toward healthy food brands depends on the consumers' healthy lifestyle. Thus … microinfluencers versus microcelebrities in promoting consumers' attitudes and behaviors toward healthy food brands. In addition, this …
Persistent link: https://www.econbiz.de/10015454482
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Cover Image
Consumers' healthy lifestyle as a determinant of the influence of microcelebrities and microinfluencers
Palazón, Mariola; Alarcón-del-Amo, María-del-Carmen; … - In: European journal of management and business economics : … 34 (2025) 2, pp. 133-148
healthy food brands and how that influence depends on consumers' healthy lifestyles. Design/methodology/approach An empirical … relevance, brand attitude and purchase intention toward healthy food brands depends on the consumers' healthy lifestyle. Thus … microinfluencers versus microcelebrities in promoting consumers' attitudes and behaviors toward healthy food brands. In addition, this …
Persistent link: https://www.econbiz.de/10015372666
Saved in:
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