Search Results - subject:"Hedonic and Utilitarian"

Crafting lasting bonds : unveiling the impact of brand experience on enhancing elderly consumer-based brand equity in the thriving Chinese digital phone market

Zheng, Supeng; Lin, Haifen; Shahzad, Mohsin; Kong, Lingwen - In: The journal of brand management : an international journal 32 (2025) 1, pp. 17-33

Persistent link: https://www.econbiz.de/10015192499

The interplay of browsing behaviors, social identity, and benign envy in shaping impulse buying on e-commerce platforms : evidence from France

Felicito Jabutay; Andrianasolo Ravalisaona Dera Nirina; … - In: Journal of internet commerce 24 (2025) 1/2, pp. 1-32

Persistent link: https://www.econbiz.de/10015509231

Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention

Silaban, Pantas H.; Silalahi, Andri Dayarana K.; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-17

their buying behavior. This study investigates hedonic and utilitarian consumer responses to YouTubers' product reviews that …. Thus, YouTubers' product-review content on YouTube influences consumer behavior in both hedonic and utilitarian terms …

Persistent link: https://www.econbiz.de/10014505687

Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention

Silaban, Pantas H.; Silalahi, Andri Dayarana K.; … - In: Cogent business & management 9 (2022) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10014429109

Should online reviews include pictures? : the impact of fit between product type and online review presentation format

Yao, Qing; Han, Yixuan; Yang, Defeng - In: Australian journal of management 49 (2024) 3, pp. 509-527

Persistent link: https://www.econbiz.de/10015210663

Consumers' responses to metaverse ads : the roles of hedonic versus utilitarian appeal and the moderating role of need for touch

Kim, Yunju; Lee, Heejun - In: Journal of business research : JBR 179 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014555776

When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity

Strebinger, Andreas; Otter, Thomas - In: The journal of product & brand management 32 (2023) 3, pp. 500-516

Persistent link: https://www.econbiz.de/10014229069

Acceptance of social robot and its challenges : from privacy calculus perspectives

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Technological forecasting & social change : an … 196 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014476990

How perceived green benefits influence multifunctional technologies' usage

Arruda Filho, Emílio José Montero - In: International journal of consumer studies 46 (2022) 4, pp. 1076-1098

Persistent link: https://www.econbiz.de/10013328232

"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations

Mainolfi, Giada; Lo Presti, Letizia; Marino, Vittoria; … - In: Psychology & marketing 39 (2022) 5, pp. 1022-1034

Persistent link: https://www.econbiz.de/10013186905