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  • Search: subject:"Hedonic and utilitarian value"
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Year of publication
Subject
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Consumer behaviour 4 Konsumentenverhalten 4 Utilitarianism 4 Utilitarismus 4 Hedonic price index 3 Hedonischer Preisindex 3 Hedonic and utilitarian value 2 hedonic and utilitarian value 2 Beziehungsmarketing 1 Consumer motivation 1 Electronic word-of-mouth 1 Higher education institution 1 Hochschule 1 Influencer 1 Internet marketing 1 Kaufmotiv 1 Mobile app 1 Motivation 1 Online opinion leaders 1 Online retailing 1 Online shopping 1 Online-Handel 1 Online-Marketing 1 Relationship marketing 1 Shared responsibility 1 Social Web 1 Social media marketing 1 Social web 1 Store 1 Students 1 Studierende 1 Studium 1 University education 1 Viral marketing 1 Virales Marketing 1 atmospheric 1 deal proneness 1 functional and experiential value 1 higher education services 1 loyalty 1
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Online availability
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Undetermined 3
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 4 Aufsatz in Zeitschrift 4
Language
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English 4
Author
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Krey, Nina 2 Ackermann, Claire-Lise 1 Bruning, Patrick F. 1 Cao, Joanne T. 1 Foster, Jamye 1 Huré, Elodie 1 Hwang, Joyce Hyunjoo 1 Kim, Tae-hee 1 Kwun, David Joon-wuk 1 Lin, Hsin-Chen 1 Picot-Coupey, Karine 1 Swarna, Hepsi 1 Yaoyuneyong, Gallayanee 1
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Published in...
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Business horizons 1 Journal of business research : JBR 1 Journal of hospitality marketing & management 1 Journal of marketing for higher education 1
Source
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ECONIS (ZBW) 4
Showing 1 - 4 of 4
Cover Image
Still work and/or fun? : corroboration of the hedonic and utilitarian shopping value scale
Picot-Coupey, Karine; Krey, Nina; Huré, Elodie; … - In: Journal of business research : JBR 126 (2021), pp. 578-590
Persistent link: https://www.econbiz.de/10012494320
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Hedonic and utilitarian value : the role of shared responsibility in higher education services
Cao, Joanne T.; Foster, Jamye; Yaoyuneyong, Gallayanee; … - In: Journal of marketing for higher education 29 (2019) 1, pp. 134-152
Persistent link: https://www.econbiz.de/10012179304
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Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen; Bruning, Patrick F.; Swarna, Hepsi - In: Business horizons 61 (2018) 3, pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
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Cover Image
Eating-out motivations and variety-seeking behavior : an exploratory approach on loyalty behavior
Kwun, David Joon-wuk; Hwang, Joyce Hyunjoo; Kim, Tae-hee - In: Journal of hospitality marketing & management 22 (2013) 3/4, pp. 289-312
Persistent link: https://www.econbiz.de/10009768007
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