Gohary, Ali; Hanzaee, Kambiz Heidarzadeh - In: Arab Economic and Business Journal 9 (2014) 2, pp. 166-174
This study examines the relationship between Big Five personality traits with shopping motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian shopping values. Two hundred forty seven college students were recruited to participate in this research. Bivariate...
