Lopéz-Galán, Belinda; De Magistris, Tiziana - In: Agricultural and Food Economics : AFE 13 (2025) 1, pp. 1-20
This study analyses the influence of geographical origin and taste on honey consumer behavior. First, we explore the influence of geographical origin on consumers' hedonic evaluation of honey. We then assess the influence of geographical origin and taste on their willingness to pay (WTP) for...