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Search: subject:"Heuristic–systematic model"
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ECONIS (ZBW)
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Promoting university brand through student co-creation behaviors : the role of online brand posts
Vo Thanh Thu
;
Le Quynh Hoa
;
Duong, Linh Nguyen Khanh
- In:
Journal of Trade Science
12
(
2024
)
1
,
pp. 60-79
/methodology/approach - The authors conducted this research by using the dual processes of the
heuristic-systematic
model
to understand the …
Persistent link: https://www.econbiz.de/10014554129
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2
Impact of heuristic-systematic cues on the purchase intention of the electronic commerce consumer through the perception of product quality
Rosillo-Díaz, Elena
;
Muñoz-Rosas, Juan Francisco
; …
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015116899
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3
Understanding the impact of national culture differences on customers' online social shopping behaviours
Agag, Gomaa
;
Eid, Riyad
;
Lababdi, Houyem Chaib
; …
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10015098645
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4
Consumer financial information processing : an integrated approach to examine individual differences
Fan, Lu
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 703-722
Persistent link: https://www.econbiz.de/10014250609
Saved in:
5
Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention : a moderated analysis
Sardar, Sainaz
;
Tata, Sai Vijay
;
Sarkar, Subhro
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015101107
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