heuristic principles in the decision-making process. We propose that certain heuristic principles like availability and … models, beha vioural finance and theories of entrepreneurial finance, we propose that heuristic principles come to play in … principles. The managerial implication of this paper lies in the biases that arise due to the usage of heuristic principles which …

principles in the decision-making process. I propose that certain heuristic principles like availability and representativeness … invest in a project. Since it involves decision making under uncertainty I probe the possibility of presence of heuristic …