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  • Search: subject:"Heuristic-Systematic Model"
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Year of publication
Subject
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Consumer behaviour 19 Konsumentenverhalten 19 Heuristic-systematic model 14 Social Web 14 Social web 14 Internet marketing 13 Online-Marketing 13 Online retailing 10 Online-Handel 10 heuristic-systematic model 9 Theorie 6 Theory 6 Advertising effects 5 Information behaviour 5 Informationsverhalten 5 Viral marketing 5 Virales Marketing 5 Werbewirkung 5 Holiday behaviour 4 Innovation adoption 4 Innovationsakzeptanz 4 Social media 4 Urlaubsverhalten 4 Brand 3 Brand image 3 Brand management 3 Confidence 3 Credibility 3 E-commerce 3 Electronic Commerce 3 Glaubwürdigkeit 3 Heuristic–systematic model 3 Kaufentscheidung 3 Markenartikel 3 Markenführung 3 Markenimage 3 Marketing management 3 Marketingmanagement 3 Purchase decision 3 Purchase intention 3
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Online availability
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Undetermined 29 Free 5 CC license 1
Type of publication
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Article 38
Type of publication (narrower categories)
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Article in journal 35 Aufsatz in Zeitschrift 35 research-article 2
Language
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English 37 Undetermined 1
Author
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Abdelwahab, Mohamed 1 Abdo, Said Shabban 1 Aboul-Dahab, Sameh 1 Agag, Gomaa 1 Al-Shafi, Shafi 1 Bai, Haiqing 1 Bao, Ying 1 Benbasat, Izak 1 Blanco-Encomienda, Francisco Javier 1 Bose, Indranil 1 Chan-Olmsted, Sylvia M. 1 Chen, Wenjing 1 Chen, Xiayu 1 Chen, Yanying 1 Chen, Yun Victoria 1 Cheng, Xusen 1 Cheng, Zi-Chin 1 Chu, Xiumin 1 Dai, You-De 1 Davis, Joshua M. 1 Deng, Fang 1 Duong, Linh Nguyen Khanh 1 Ebrahimi, Sepideh 1 Eid, Riyad 1 El-Haddadeh, Ramzi 1 Engel, Rafael 1 Fan, Liu 1 Fan, Lu 1 Ferran, Carlos 1 Gardiner, Sarah 1 Geng, Shuang 1 Ghasemaghaei, Maryam 1 Gong, Yuhuang 1 Guo, Junpeng 1 Guo, Rui 1 Gursoy, Dogan 1 Hu, Yajie 1 Hu, Yue 1 Huang, Albert H. 1 Huang, Bingrui 1
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Published in...
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Journal of retailing and consumer services 6 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 3 International journal of consumer studies 2 International journal of contemporary hospitality management 2 Journal of internet commerce 2 Journal of management information systems : JMIS 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Asia Pacific business review 1 Electronic commerce research 1 Group decision and negotiation 1 Industrial Management & Data Systems 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of advertising : the review of marketing communications 1 Journal of Trade Science 1 Journal of consumer marketing 1 Journal of electronic commerce research : JECR 1 Journal of marketing communications 1 Journal of media business studies 1 Journal of promotion management : innovations in planning and applied research 1 Management Science 1 Nonprofit management & leadership 1 Online Information Review 1 Psychology & marketing 1 Tourism management : research, policies, practice 1 Tourism management perspectives : TMP 1 Tourism review 1
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Source
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ECONIS (ZBW) 35 Other ZBW resources 2 RePEc 1
Showing 1 - 10 of 38
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Promoting university brand through student co-creation behaviors : the role of online brand posts
Vo Thanh Thu; Le Quynh Hoa; Duong, Linh Nguyen Khanh - In: Journal of Trade Science 12 (2024) 1, pp. 60-79
/methodology/approach - The authors conducted this research by using the dual processes of the heuristic-systematic model to understand the …
Persistent link: https://www.econbiz.de/10014554129
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Impact of heuristic-systematic cues on the purchase intention of the electronic commerce consumer through the perception of product quality
Rosillo-Díaz, Elena; Muñoz-Rosas, Juan Francisco; … - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015116899
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Understanding the impact of national culture differences on customers' online social shopping behaviours
Agag, Gomaa; Eid, Riyad; Lababdi, Houyem Chaib; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-19
Persistent link: https://www.econbiz.de/10015098645
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Consumer financial information processing : an integrated approach to examine individual differences
Fan, Lu - In: International journal of consumer studies 47 (2023) 2, pp. 703-722
Persistent link: https://www.econbiz.de/10014250609
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Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention : a moderated analysis
Sardar, Sainaz; Tata, Sai Vijay; Sarkar, Subhro - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015101107
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How foodstagramming posts influence restaurant visit intention : the mediating role of goal relevance and mimicking desire
Chen, Yun Victoria; Jin, Xin; Gardiner, Sarah; Wong, … - In: International journal of contemporary hospitality management 36 (2024) 12, pp. 4319-4337
Persistent link: https://www.econbiz.de/10015152945
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The role of social media followers' agency in influencer marketing : a study based on the heuristic-systematic model of information processing
Zheng, Longzhao; Huang, Bingrui; Qiu, Hongfeng; Bai, Haiqing - In: International journal of advertising : the review of … 43 (2024) 3, pp. 554-579
Persistent link: https://www.econbiz.de/10014550993
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Enjoy to read and enjoy to shop : an investigation on the impact of product information presentation on purchase intention in digital content marketing
Fan, Liu; Wang, Yawei; Mou, Jian - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460829
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What triggers tourists' anxiety? : the differential impacts of crisis information source types in social media on tourists' cross-border travel anxiety
Cheng, Zi-Chin; Ruan, Wen-Qi; Zhang, Shu-Ning; Deng, Fang - In: Tourism review 79 (2024) 6, pp. 1210-1233
Persistent link: https://www.econbiz.de/10015049998
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Infusing new insights : How do review novelty and inconsistency shape the usefulness of online travel reviews?
Zhang, Xi; Zhang, Xiaoxia; Liang, Sai; Yang, Yang; Law, Rob - In: Tourism management : research, policies, practice 96 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013555006
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