Lachaab, Mohamed; Ansari, Asim; Jedidi, Kamel; … - In: Quantitative Marketing and Economics 4 (2006) 1, pp. 57-81
We develop discrete choice models that account for parameter driven preference dynamics. Choice model parameters may change over time because of shifting market conditions or due to changes in attribute levels over time or because of consumer learning. In this paper we show how such preference...
