Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Hierarchical loyalty programmes"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Consumer behaviour
1
Customer satisfaction
1
Gerechtigkeit
1
Hierarchical loyalty programmes
1
Justice
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Loyalty program
1
Relationship marketing
1
bottom-tier customers
1
perceived control
1
perceived fairness
1
reward gap
1
top-tier customers
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Mimouni Chaabane, Aïda
1
Pez, Virginie
1
Published in...
All
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The reward gap in
hierarchical
loyalty
programmes
: how to enhance bottom-tier customers' loyalty without alienating top-tier customers
Mimouni Chaabane, Aïda
;
Pez, Virginie
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 51-71
Persistent link: https://www.econbiz.de/10012178683
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
