Andronikidis, Andreas; Georgiou, Andreas C.; Gotzamani, … - In: The TQM Journal 21 (2009) 4, pp. 319-333
Purpose – The purpose of this paper is to promote successful application of quality function deployment (QFD) combined with quantitative techniques in service organizations. Design/methodology/approach – The paper assesses advantages and disadvantages of implementing the QFD method in...