Discusses a new application of the AHP to a problem where the alternatives are not independent. It is used as an integral part of a method to evaluate the likelihood of successful outcomes from current or proposed product development processes. The AHP is used to determine correlation factors to...

Marketers often presume that the statement “the customer always comes first” is an axiom. Other specialists usually do the same with their own stakeholder priorities. Other than for internal political and prestige purposes, this is helpful neither to marketing nor to stakeholder strategic...