Nicholls, Jeananne; Schimmel, Kurt; Manna, Dean; … - In: Sport, Business and Management: An International Journal 3 (2013) 2, pp. 118-126
Purpose – Sports’ team websites are the front door to their relationship management programs with teams’ fan bases. As such, consumer attitudes toward these websites are a vital and important measure for the success of a team's CRM program. The purpose of this paper is to present the...