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Search: subject:"Hierarchy of effects"
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Consumer behaviour
14
Konsumentenverhalten
12
hierarchy of effects
5
Advertising
4
Advertising effects
4
Hierarchy of effects
4
Hierarchy of effects model
4
Werbewirkung
4
Werbung
4
Beziehungsmarketing
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Hierarchy-of-effects model
3
Relationship marketing
3
Sustainability
3
Theorie
3
Theory
3
Union strength
3
absenteeism
3
employment change
3
financial performance
3
labor productivity
3
plant closings
3
quits
3
Arbeitsbeziehungen
2
Arbeitszufriedenheit
2
Brand
2
Confidence
2
Consumer behavior
2
Customer loyalty
2
Customer satisfaction
2
Decision
2
Entscheidung
2
Gewerkschaft
2
Green loyalty
2
Green marketing
2
Green overall image
2
Green satisfaction
2
Green trust
2
Großbritannien
2
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Article
22
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3
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16
Aufsatz in Zeitschrift
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research-article
3
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2
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1
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1
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1
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English
22
Undetermined
3
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Addison, John T.
3
Belfield, Clive R.
3
Martínez, Patricia
2
Baack, D. W.
1
Banerjee, Subhojit
1
Benyoucef, Morad
1
Bodunde, Ikeola J.
1
Cheng, Julian Ming Sung
1
Clinton, Steven
1
Dessel, M. M. van
1
DíaznMeneses, Gonzalo
1
Falatoonitoosi, Elham
1
Gonc̦alves, Helena Martins
1
Grunert, Klaus G.
1
Han, Jin Wook
1
Hartley, S. W.
1
Ho Xuan Huong
1
Hwang, Heungsun
1
Kaur, Balpreet
1
Kim, Dong-Kyu
1
Koshkaki, Emadeddin Rahmanian
1
Le, Angelina Nhat Hanh
1
Leckie, Civilai
1
Lee, Hyun-Woo
1
Lee, Jonathan
1
Manna, Dean
1
Mathew, Priya Mary
1
Mbura, O. K.
1
McDonald, Heath
1
Mehran Nejati
1
Mou, Jian
1
Mulcahy, Rory
1
Murray, Keith B.
1
Nguyen Dong Phong
1
Nicholls, Jeananne
1
Ohu, Eugene
1
Palacio, Asunción Beerli
1
Patti, C. H.
1
Paul, Justin
1
Pauwels, Koen
1
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Institute for the Study of Labor (IZA)
1
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IZA Discussion Papers
2
Journal of retailing and consumer services
2
Technological forecasting & social change : an international journal
2
Discussion paper series / IZA
1
International Journal of Contemporary Hospitality Management
1
International Journal on Food System Dynamics
1
International Review on Public and Nonprofit Marketing
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of Enterprise Information Management
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Sport, Business and Management: An International Journal
1
Tanzania economic review : TER
1
The journal of high technology management research
1
The journal of services marketing
1
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ECONIS (ZBW)
18
RePEc
3
Other ZBW resources
3
EconStor
1
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1
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Rasoolimanesh, S. Mostafa
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
2
Seeking thrills during a crisis? : a TSR and
hierarchy
of
effects
perspective of the transformative potential of travel
Mulcahy, Rory
;
Pourfakhimi, Shahab
;
Prayag, Girish
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 510-530
Persistent link: https://www.econbiz.de/10014276927
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
Promotion strategies and performance of commercial banks : evidence from CRDB Bank Plc in Tanzania
Mbura, O. K.
;
Sekela, M.
- In:
Tanzania economic review : TER
10
(
2020
)
1
,
pp. 163-182
Persistent link: https://www.econbiz.de/10012627387
Saved in:
5
Effect of background music and
hierarchy-of-effects
in watching women's running shoes advertisements
Uhm, Jun-Phil
;
Lee, Hyun-Woo
;
Han, Jin Wook
;
Kim, Dong-Kyu
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10012797835
Saved in:
6
Role of social media on mobile banking adoption among consumers
Sharma, Manisha
;
Banerjee, Subhojit
;
Paul, Justin
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013428919
Saved in:
7
Measuring the impact of creative viral advertising content on
hierarchy-of-effects
: an application of structural equation modelling
Kaur, Balpreet
;
Sharma, Rishi R.
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10014318230
Saved in:
8
Customer engagement in the context of retail mobile apps : a contingency model integrating spatial presence experience and its drivers
Ho Xuan Huong
;
Nguyen Dong Phong
;
Cheng, Julian Ming Sung
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209707
Saved in:
9
Advertising in virtual reality : a
hierarchy
of
effects
paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
Saved in:
10
The
hierarchy-of-effects
model and prelaunch forecasting
Lee, Jonathan
;
Hwang, Heungsun
- In:
International journal of market research
63
(
2021
)
3
,
pp. 368-385
Persistent link: https://www.econbiz.de/10012521395
Saved in:
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