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Cross-cultural effects in E-retailing: The moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers
Huggins, Kyle A.
;
Holloway, Betsy B.
;
White, Darin W.
- In:
Journal of Business Research
66
(
2013
)
3
,
pp. 321-327
The United States
Hispanic
Internet
user
is a growing and relatively unexplored segment in the marketing literature …
Persistent link: https://www.econbiz.de/10010608410
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