Search Results - subject:"Historical nostalgia"

How nostalgia in advertising increases brand love : a cross-country study

Grappi, Silvia; Pauwels-Delassus, Véronique; … - In: The journal of product & brand management 33 (2024) 7, pp. 869-887

Persistent link: https://www.econbiz.de/10015166464

Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China

Jiang, Huanshu; Ge, Jiaoju; Yao, Jie - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 185-205

Persistent link: https://www.econbiz.de/10014486676

How nostalgia in advertising increases brand love: a cross-country study

Grappi, Silvia; Pauwels-Delassus, Veronique; … - In: Journal of Product & Brand Management 33 (2024) 7, pp. 869-887

effects of two common forms of nostalgia in advertising – that is, personal and historical nostalgia – on consumers’ love …). Respondents were randomly exposed to one ad evoking either personal or historical nostalgia, or a non-nostalgic ad. Findings The … more than historical nostalgia, whereas, in India, historical nostalgia was found to be more significantly related to brand …

Persistent link: https://www.econbiz.de/10015352209

Social disconnectedness moderates nostalgia preference

Chark, Robin - In: International journal of hospitality management 107 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10014227715

Does historical nostalgia predict tourists' delight and their destination loyalty intention for the world cultural heritage site of Mahabalipuram, India?

Verma, Anil; Rajendran, G. - In: Tourism analysis : an interdisciplinary tourism & … 26 (2021) 4, pp. 249-264

Persistent link: https://www.econbiz.de/10012705627

Bygone eras vs. the good Ol' days : how consumption context and self-construal influence nostalgic appeal selection

Chang, Chun-Tuan; Feng, Ching-Chiao - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 589-615

Persistent link: https://www.econbiz.de/10011567087