Zhang, Xingping; Yang, Feng; Hu, Yaqin; Huang, Zhimin - In: Applications of management science : Vol. 21, (pp. 101-127). 2022
For two-sided platforms, the utility of users on one side of the platform depends in part on the number of users on the other side of the platform, a phenomenon called indirect network externalities. With the rapid development of two-sided platform and the popularity of platform membership, more...