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Vanishing boycott impetus : why and how consumer participation in a boycott decreases over time
Lasarov, Wassili
;
Hoffmann, Stefan
;
Orth, Ulrich R.
- In:
Journal of business ethics : JBE
182
(
2023
)
4
,
pp. 1129-1154
Persistent link: https://www.econbiz.de/10014228272
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2
Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time
Lasarov, Wassili
;
Hoffmann, Stefan
;
Orth, Ulrich
- In:
Journal of Business Ethics
182
(
2021
)
4
,
pp. 1129-1154
and the
hot/cool
cognition
system, suggests a "heat-up" phase in which boycott participation is fueled by expressive …
Persistent link: https://www.econbiz.de/10014501364
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