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Hotelling model
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market segmentation
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niche marketing
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Rimini Centre for Economic Analysis (RCEA)
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Strategic Positioning of Goods in a Market with a Niche
Zacharias, Eleftherios
-
Rimini Centre for Economic Analysis (RCEA)
-
2013
We use the
Hotelling
's
model
allowing for a "gap" in the consumers' preferences. As a result, the characteristics space …
Persistent link: https://www.econbiz.de/10010686243
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