Purpose The aim of the research is to evaluate different modality for product reviews presentation and its impact on users' performance, purchase intention and enjoyment. Design/methodology/approach The study utilized an experimental approach with 48 opportunistic participants in three groups...

Steigende Herausforderungen, wie z.B. ein intensiver Wettbewerbsdruck hinsichtlich Innovationen und eine damit einhergehende Individualisierung der Produkte sowie eine steigende Internationalisierung führen zu einem Wandel in der Automobilbranche. Die Kombination der Faktoren führt zu einem...

Mobility in old age -- Panel of the study of elderly drivers -- Overview of driver assistance systems -- Driver assistance systems in the context of age-appropriate design -- Evaluation of the performance of acoustic assistance systems for elderly drivers -- Driving behaviour of elderly people...

Im Kontext der Industrie 5.0 gilt die gezielte Kombination von menschlicher und maschineller Intelligenz – z. B. in Form von Entscheidungsunterstützungssystemen – als besonders vielversprechend. Während eine künstliche Intelligenz (KI) Entscheidungsvorschläge unterbreitet, obliegt im...

Despite the growth in CRM installations, e-CRM projects still have a significant failure rate, even after substantial investments in CRM technology. High rates of failure mean that the current requirements for developing and designing CRM need to be analysed. It's not enough to just look at data...

Biologists and scientists have been tackling the problem of marine life monitoring and fish stock estimation for many years now. Efforts are now directed to move towards non-intrusive methods, by utilizing specially designed underwater robots to collect images of the marine population. Training...